SOGE 2027
Yiwu Outdoor Recreation and Sports Equipment Expo 2027
Show Time: May 11-13, 2027
Show Venue: Yiwu International Expo Centre
EXHIBITION INTRODUCTION
China’s outdoor sports goods market is projected to exceed 300 billion yuan. The camping economy has reached 283.58 billion yuan and is expected to rise to 488.48 billion yuan by 2030. Outdoor sports have emerged as the fastest-growing sector, with over 400 million participants, driving the upstream and downstream industrial chain to surpass 1.44 trillion yuan in scale. China’s sports industry is entering an unprecedented golden era. The 15th Five-Year Plan for Building a Powerful Sports Nation specifies that the total industrial scale will exceed 7 trillion yuan by 2030.
In 2025, the total output value of China’s sports goods manufacturing and sales hit 2.085 trillion yuan, representing a year-on-year increase of 3.6%. In 2026, at the policy level, the *Opinions of the General Office of the State Council on Unleashing the Potential of Sports Consumption and Further Promoting High-Quality Development of the Sports Industry* put forward the “Overseas Promotion Program for Chinese Sports Brands” to support sports enterprises in “going global”. Zhejiang Province’s 15th Five-Year Plan also highlights the development of event economy and the “Exhibition +” model.
The convergence of booming industry momentum, policy dividends and the overseas expansion wave presents historic opportunities for Chinese enterprises to go global. Against the backdrop of explosive growth in outdoor sports consumption, the elevation of the sports industry to a national strategy, and accelerated global expansion of Chinese brands, the 2027 Yiwu International Outdoor Leisure & Sports Goods Fair will be grandly held at Yiwu International Expo Center from May 11 to 13.
With the theme of “World Supermarket, Connect Global Sports & Outdoor Industries, Win Together through Global Expansion”, the Fair aims to build “China’s No.1 Exhibition for Sports and Outdoor Goods Going Global” and create an efficient trading platform linking Chinese sports and outdoor goods enterprises to the global market.
The exhibition will feature seven specialized zones: sporting goods, outdoor equipment, outdoor footwear and apparel, cycling, water sports, smart sports, and cross-border e-commerce and services. It will also be equipped with special functional areas including new product launch zone, interactive experience zone, business negotiation zone and media live-streaming zone, offering exhibiting enterprises an all-round overseas service platform integrating product display, trade matching and trend release.
CONCURRENT ACTIVITIES
During the exhibition, the China Outdoor Goods Export Forum will be held. Bringing together government officials, authoritative industry experts and leaders of leading enterprises, the forum will conduct in-depth interpretation of industrial development trends, focus on overseas market layout, pain points and breakthrough strategies for global expansion, and share cutting-edge industry insights.
The Targeted Cross-border Procurement Matching Session connects high-quality global buyers with exhibiting enterprises for one-on-one negotiations to efficiently facilitate order cooperation.
The Special New Product Launch Session selects premium and best-selling industry products for exclusive debut events, helping enterprises seize market opportunities and boost brand exposure.
The Outdoor Sports Experience Carnival creates immersive outdoor scenario experiences to attract on-site audiences, supporting real-scene product demonstrations and word-of-mouth promotion.
The Cross-border Livestream Sourcing Event collaborates with top livestream hosts and major cross-border e-commerce platforms for on-site product selection and sales, integrating online and offline sales channels.
YIWU'S EXPORT ADVANTAGES
Yiwu is the world’s largest distribution hub for small commodities. It maintains stable trade relations with 219 countries and regions worldwide, and serves as a core production and distribution center for global outdoor and sporting goods.
In 2025, Yiwu’s exports of sporting goods and equipment reached 11.65 billion yuan, a year-on-year increase of 20.3%. Its total export volume hit 6.22 billion yuan in the first half of 2026, rising by 6.1% year on year. Exports to Latin America stood at 1.25 billion yuan, surging 20.4%. In the first two months of 2026 alone, exports exceeded 2.34 billion yuan, jumping 38.5% year-on-year.
The outdoor goods sector also delivered remarkable performance, with full-year exports of 2.6 billion yuan in 2025, demonstrating robust market vitality. More than 404,000 outdoor-goods-related enterprises have clustered in Yiwu, forming a complete industrial chain covering R&D, manufacturing and international trade.
At the International Trade City, raw material procurement and finished-product assembly can all be completed locally. Its exceptional supporting capacity to “source all upstream and downstream supplies within half an hour” has won admiration from merchants across the globe.
The China-Europe Railway Express (Yiwu-Xinjiang-Europe) stretches across Eurasia, while the Yiwu-Ningbo-Zhoushan Open Corridor provides direct access to the Ningbo Zhoushan Port, building an efficient and convenient land-sea intermodal transport network.
Yiwu Customs has set up a dedicated service window for sporting goods exports and launched second-level intelligent gate clearance systems, cutting customs clearance time by approximately 30% to ensure every order is shipped to the globe at top speed.
With its full industrial chain, outstanding operational efficiency and global logistics network, Yiwu is helping Chinese sports and outdoor brands accelerate their march onto the world stage.
MAJOR EXHIBITS
Outdoor Equipment: tents, sleeping bags, backpacks, mountaineering gear, camping equipment, outdoor furniture, etc.
Outdoor Footwear & Apparel: hardshell jackets, quick-dry shirts and trousers, hiking shoes, trail running shoes, sun-protective clothing, etc.
Cycling Sports: mountain bikes, road bikes, electric scooters, cycling gear and accessories, etc.
Water Sports: kayaks, inflatable boats, diving equipment, surfboards, etc.
Sporting Goods: fitness equipment, sports apparatus, ball supplies, sports protective gear, sportswear, sports shoes and hats, etc.
Smart Sports: smart fitness devices, sports apps, wearable devices, smart venue facilities, etc.
Cross-border E-commerce & Services: cross-border e-commerce platforms, logistics services, comprehensive foreign trade services, exhibition supporting services, etc.
CORE ADVANTAGES OF THE EXHIBITION
Advantage 1 Global Sourcing
Face-to-face access to global buyers. More than 13,000 foreign merchants are permanently stationed in Yiwu. Leveraging this unique resource, the exhibition specially invites buyers from countries along the Belt and Road, Europe, America, the Middle East, Latin America and other regions, as well as domestic distributors, e-commerce sellers and group procurement clients across China, enabling exhibitors to precisely connect with global buyer resources.
Advantage 2 Exhibition & Market Integration
Continuous business opportunities through exhibition-market linkage. The exhibition forges in-depth ties with high-quality merchants in the outdoor goods section of District 2 and sporting goods section of District 3 of the International Trade City. It further develops the “exhibition-market linkage” model to realize mutual empowerment between exhibition booths and market stalls, extending the value of your participation beyond the show days to the whole year.
Advantage 3 Direct Sourcing from Original Manufacturers
Direct purchases from source factories with outstanding cost performance. Benefiting from the industrial cluster of over 400,000 outdoor-goods-related enterprises in Yiwu, the show gathers premium original manufacturers nationwide to supply first-hand goods for global purchasers, helping your products enter the global market at competitive prices.
Advantage 4 Policy Empowerment
Policy support for hassle-free exhibition participation. Yiwu City strongly backs the development of the exhibition economy and provides corresponding subsidies for enterprises and market merchants joining key exhibitions. Adhering to the core strategy of “boosting exhibitions via trade, stimulating trade via exhibitions, and integrating exhibitions with industries”, Yiwu comprehensively promotes the five-dimensional upgrade of its exhibition economy: market-oriented operation, branding, internationalization, specialization and digital intelligence, offering solid policy guarantees for exhibiting companies.
TARGET AUDIENCE
Key invited visitors include: domestic distributors and agents of outdoor and sporting goods, offline retailers, online e-commerce operators from all provinces and municipalities in China; group purchasers such as scenic area operators, camping sites, sports venues, schools at all levels, enterprises and public institutions; as well as various cross-border e-commerce operators and foreign trade import & export enterprises.
Taking full advantage of more than 13,000 permanent foreign merchants in Yiwu, the exhibition collaborates with multiple overseas channels to selectively invite international buyers from countries along the Belt and Road, Europe, America, the Middle East and Latin America. It builds an integrated commercial cooperation platform combining domestic group procurement and foreign trade exports.
BOOTH RESERVATION
Please book the booth of SOGE 2027. The sooner you reserve, the better positionyou will get. The show can help you to increase exposure rate, stay ahead of thecompetitor, and open up unique business opportunities. To reserve the booth or learnmore information, please contact:
Tel : +86-21-50131760
E-mail: info@goldenexpo.com.cn
